Sports, Culture and Advertising : Identities, Commodities and the Politics of Representation.

Sports, Culture and Advertising : Identities, Commodities and the Politics of Representation.

Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.

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Bibliographic Details
Main Author: Jackson, Steven
Other Authors: Andrews, David
Format: eBook
Language:English
Published: London : Routledge, 2004.
Subjects:
Sports > Social aspects.
Advertising > Social aspects.
Advertising > Social aspects
Sports > Social aspects
Online Access:Click for online access
Description
Summary:Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
Physical Description:1 online resource (287 pages)
Bibliography:Includes bibliographical references (pages 263-268) and index.
ISBN:9780203462003
0203462009
Source of Description, Etc. Note:Print version record.

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