|
|
|
|
LEADER |
00000cam a2200000Mi 4500 |
001 |
ocn475912097 |
003 |
OCoLC |
005 |
20240809213013.0 |
006 |
m o d |
007 |
cr mn|---||||| |
008 |
091207s2004 enk ob 001 0 eng d |
040 |
|
|
|a EBLCP
|b eng
|e pn
|c EBLCP
|d NRU
|d OCLCQ
|d DEBSZ
|d E7B
|d AZU
|d OCLCF
|d TYFRS
|d OCLCQ
|d OCLCO
|d OCLCQ
|d COCUF
|d MERUC
|d OCLCQ
|d ICG
|d ZCU
|d OCLCQ
|d CEF
|d LHU
|d DKC
|d AU@
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
|
016 |
7 |
|
|z 012958916
|2 Uk
|
019 |
|
|
|a 519658940
|a 647400038
|a 1044204437
|
020 |
|
|
|a 9780203462003
|q (electronic bk.)
|
020 |
|
|
|a 0203462009
|q (electronic bk.)
|
020 |
|
|
|z 041533991X
|
020 |
|
|
|z 0415339928
|q (pbk.)
|
035 |
|
|
|a (OCoLC)475912097
|z (OCoLC)519658940
|z (OCoLC)647400038
|z (OCoLC)1044204437
|
050 |
|
4 |
|a GV706.5.S697 2005eb
|
049 |
|
|
|a HCDD
|
100 |
1 |
|
|a Jackson, Steven.
|
245 |
1 |
0 |
|a Sports, Culture and Advertising :
|b Identities, Commodities and the Politics of Representation.
|
260 |
|
|
|a London :
|b Routledge,
|c 2004.
|
300 |
|
|
|a 1 online resource (287 pages)
|
336 |
|
|
|a text
|b txt
|2 rdacontent
|
337 |
|
|
|a computer
|b c
|2 rdamedia
|
338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
520 |
|
|
|a Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
|
505 |
0 |
|
|a Book Cover; Title; Contents; Notes on contributors; Preface; Acknowledgements; Introduction: the contemporary landscape of sport advertising; Model behavior? Sporting feminism and consumer culture; "Knowing" the hero: the female athlete and myth at work in Nike advertising; Women's sports in Nike's America: body politics and the corporo-empowerment of "everyday athletes"; Enlightened racism and celebrity feminism in contemporary sports advertising discourse; Race, representation, and the promotional culture of the NBA: the Canadian case.
|
588 |
0 |
|
|a Print version record.
|
504 |
|
|
|a Includes bibliographical references (pages 263-268) and index.
|
650 |
|
0 |
|a Sports
|x Social aspects.
|
650 |
|
0 |
|a Advertising
|x Social aspects.
|
650 |
|
7 |
|a Advertising
|x Social aspects
|2 fast
|
650 |
|
7 |
|a Sports
|x Social aspects
|2 fast
|
700 |
1 |
|
|a Andrews, David.
|
758 |
|
|
|i has work:
|a Sport, culture and advertising (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGdyJhDDPMfpj6q4vywjYP
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
1 |
|
|z 9780415339926
|
856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=200729
|y Click for online access
|
903 |
|
|
|a EBC-AC
|
994 |
|
|
|a 92
|b HCD
|