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| LEADER |
00000cam a2200000Mi 4500 |
| 001 |
ocn475912097 |
| 003 |
OCoLC |
| 005 |
20240809213013.0 |
| 006 |
m o d |
| 007 |
cr mn|---||||| |
| 008 |
091207s2004 enk ob 001 0 eng d |
| 040 |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d NRU
|d OCLCQ
|d DEBSZ
|d E7B
|d AZU
|d OCLCF
|d TYFRS
|d OCLCQ
|d OCLCO
|d OCLCQ
|d COCUF
|d MERUC
|d OCLCQ
|d ICG
|d ZCU
|d OCLCQ
|d CEF
|d LHU
|d DKC
|d AU@
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
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| 016 |
7 |
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|z 012958916
|2 Uk
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| 019 |
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|a 519658940
|a 647400038
|a 1044204437
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| 020 |
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|a 9780203462003
|q (electronic bk.)
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| 020 |
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|a 0203462009
|q (electronic bk.)
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| 020 |
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|z 041533991X
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| 020 |
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|z 0415339928
|q (pbk.)
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| 035 |
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|a (OCoLC)475912097
|z (OCoLC)519658940
|z (OCoLC)647400038
|z (OCoLC)1044204437
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| 050 |
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4 |
|a GV706.5.S697 2005eb
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Jackson, Steven.
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| 245 |
1 |
0 |
|a Sports, Culture and Advertising :
|b Identities, Commodities and the Politics of Representation.
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| 260 |
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|a London :
|b Routledge,
|c 2004.
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| 300 |
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|a 1 online resource (287 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 520 |
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|a Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
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| 505 |
0 |
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|a Book Cover; Title; Contents; Notes on contributors; Preface; Acknowledgements; Introduction: the contemporary landscape of sport advertising; Model behavior? Sporting feminism and consumer culture; "Knowing" the hero: the female athlete and myth at work in Nike advertising; Women's sports in Nike's America: body politics and the corporo-empowerment of "everyday athletes"; Enlightened racism and celebrity feminism in contemporary sports advertising discourse; Race, representation, and the promotional culture of the NBA: the Canadian case.
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| 588 |
0 |
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|a Print version record.
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| 504 |
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|a Includes bibliographical references (pages 263-268) and index.
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| 650 |
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0 |
|a Sports
|x Social aspects.
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| 650 |
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0 |
|a Advertising
|x Social aspects.
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| 650 |
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7 |
|a Advertising
|x Social aspects
|2 fast
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| 650 |
|
7 |
|a Sports
|x Social aspects
|2 fast
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| 700 |
1 |
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|a Andrews, David.
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| 758 |
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|i has work:
|a Sport, culture and advertising (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGdyJhDDPMfpj6q4vywjYP
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
1 |
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|z 9780415339926
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=200729
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
|