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00000cam a2200000Mi 4500 |
| 001 |
ocn476138614 |
| 003 |
OCoLC |
| 005 |
20240809213013.0 |
| 006 |
m o d |
| 007 |
cr mn|---||||| |
| 008 |
091207s2008 xx o 000 0 eng d |
| 040 |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d MHW
|d OCLCQ
|d DEBSZ
|d UKDOC
|d OCLCQ
|d IDEBK
|d OCLCQ
|d ZCU
|d OCLCQ
|d MERUC
|d S8J
|d OCLCO
|d OCLCF
|d OCLCQ
|d ICG
|d OCLCQ
|d DKC
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
|d OCLCQ
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| 019 |
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|a 815556281
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| 020 |
|
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|a 9780470245361
|q (electronic bk.)
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| 020 |
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|a 0470245360
|q (electronic bk.)
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| 020 |
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|a 1281237388
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| 020 |
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|a 9781281237385
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| 035 |
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|a (OCoLC)476138614
|z (OCoLC)815556281
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| 050 |
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4 |
|a HD59.2
|a HD59.2.H38 2008
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| 072 |
|
7 |
|a KMP
|2 bicssc
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Hatch, Mary Jo.
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| 245 |
1 |
0 |
|a Taking Brand Initiative :
|b How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding.
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| 260 |
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|a Hoboken :
|b John Wiley & Sons,
|c 2008.
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| 300 |
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|a 1 online resource (290 pages)
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 520 |
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|a Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le.
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| 505 |
0 |
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|a Taking Brand Initiative; Contents; Foreword; Preface; Acknowledgments; Introduction; Part One: THE BASICS; Chapter 1: WHAT IS CORPORATE BRANDING?; Chapter 2: THE VALUE OF BRANDS; Chapter 3: WHO ARE YOU?; Chapter 4: DIAGNOSING YOUR CORPORATE BRAND; Part Two: MANAGING CORPORATE BRANDS; Chapter 5: MANAGING CORPORATE BRANDS AS ORGANIZATIONS GROW; Chapter 6: THE INFLUENCE OF EMPLOYEES AND THEIR CULTURES; Chapter 7: THROUGH STAKEHOLDERS ' EYES; Part Three: PULLING IT ALL TOGETHER; Chapter 8: ALIGNING VISION, CULTURE, AND IMAGES; Chapter 9: GETTING INTO ENTERPRISE BRANDING; Glossary of Key Terms.
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| 588 |
0 |
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|a Print version record.
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| 650 |
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0 |
|a Corporate image.
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| 650 |
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0 |
|a Corporate culture.
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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7 |
|a corporate image.
|2 aat
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| 650 |
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7 |
|a branding.
|2 aat
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| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
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| 650 |
|
7 |
|a Corporate culture
|2 fast
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| 650 |
|
7 |
|a Corporate image
|2 fast
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| 700 |
1 |
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|a Schultz, Majken.
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| 776 |
1 |
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|z 9780787998301
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=333807
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
|
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|a 92
|b HCD
|