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00000cam a2200000 a 4500 |
| 001 |
ocn558991452 |
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OCoLC |
| 005 |
20240504213016.0 |
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m o d |
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| 008 |
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| 040 |
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| 020 |
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|a 9781441636621
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|a 1441636625
|q (electronic bk.)
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| 020 |
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|z 9780814731949
|q (cl ;
|q alk. paper)
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| 020 |
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|z 0814731945
|q (cl ;
|q alk. paper)
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|q alk. paper)
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|z (OCoLC)647835884
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| 050 |
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4 |
|a PN1992.8.A32
|b G73 2010eb
|
| 072 |
|
7 |
|a BUS
|x 002000
|2 bisacsh
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| 049 |
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|a HCDD
|
| 100 |
1 |
|
|a Gray, Jonathan
|q (Jonathan Alan),
|e author.
|1 https://id.oclc.org/worldcat/entity/E39PBJyRF4cgTvBKxwxVpMtHYP
|
| 245 |
1 |
0 |
|a Show sold separately :
|b promos, spoilers, and other media paratexts /
|c Jonathan Gray.
|
| 260 |
|
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|a New York :
|b New York University Press,
|c ©2010.
|
| 300 |
|
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|a 1 online resource (xi, 247 pages) :
|b illustrations
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
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|a data file
|2 rda
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
|
| 588 |
0 |
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|a Print version record.
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| 520 |
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|a It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or "paratexts," that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what.
|
| 650 |
|
0 |
|a Advertising
|x Television programs
|x Social aspects.
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| 650 |
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0 |
|a Advertising
|x Motion pictures
|x Social aspects.
|
| 650 |
|
0 |
|a Television programs
|x Marketing
|x Social aspects.
|
| 650 |
|
0 |
|a Motion pictures
|x Marketing
|x Social aspects.
|
| 650 |
|
0 |
|a Paratext.
|
| 650 |
|
0 |
|a Intertextuality.
|
| 650 |
|
0 |
|a Mass media and culture.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
|
| 650 |
|
7 |
|a Intertextuality
|2 fast
|
| 650 |
|
7 |
|a Mass media and culture
|2 fast
|
| 650 |
|
7 |
|a Paratext
|2 fast
|
| 650 |
|
7 |
|a Werbung
|2 gnd
|
| 650 |
|
7 |
|a Paratext
|2 gnd
|
| 650 |
|
7 |
|a Fernsehsendung
|2 gnd
|
| 650 |
|
7 |
|a Film
|2 gnd
|
| 650 |
|
7 |
|a Neue Medien
|2 gnd
|
| 650 |
|
7 |
|a Trailer
|g Film
|2 gnd
|
| 650 |
|
7 |
|a Massenmedien
|2 gnd
|
| 650 |
|
7 |
|a Tv-program
|x marknadsföring
|x sociala aspekter.
|2 sao
|
| 650 |
|
7 |
|a Film
|x marknadsföring
|x sociala aspekter.
|2 sao
|
| 650 |
|
7 |
|a Intertextualitet.
|2 sao
|
| 650 |
|
7 |
|a Reklam
|x sociala aspekter.
|2 sao
|
| 650 |
|
7 |
|a Marknadsföring.
|2 sfit
|
| 650 |
|
7 |
|a Reklam.
|2 sfit
|
| 650 |
|
7 |
|a Intertextualitet.
|2 sfit
|
| 758 |
|
|
|i has work:
|a Show sold separately (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFqmvGvV9Q7cJKFc3Xjf7b
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Gray, Jonathan (Jonathan Alan).
|t Show sold separately.
|d New York : New York University Press, ©2010
|z 9780814731949
|w (DLC) 2009029212
|w (OCoLC)326483141
|
| 830 |
|
0 |
|a ACLS Humanities E-Book.
|
| 856 |
4 |
0 |
|u https://holycross.idm.oclc.org/login?auth=cas&url=https://hdl.handle.net/2027/heb31973.0001.001
|y Click for online access
|
| 903 |
|
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|a HEB
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| 994 |
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|a 92
|b HCD
|