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Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray.
Saved in:
书目详细资料
主要作者:
Gray, Jonathan (Jonathan Alan)
(Author)
格式:
电子书
语言:
English
出版:
New York :
New York University Press,
©2010.
丛编:
ACLS Humanities E-Book.
主题:
Advertising
>
Television programs
>
Social aspects.
Advertising
>
Motion pictures
>
Social aspects.
Television programs
>
Marketing
>
Social aspects.
Motion pictures
>
Marketing
>
Social aspects.
Paratext.
Intertextuality.
Mass media and culture.
BUSINESS & ECONOMICS
>
Advertising & Promotion.
Intertextuality
Mass media and culture
Paratext
Werbung
Fernsehsendung
Film
Neue Medien
Trailer
>
Film
Massenmedien
Tv-program
>
marknadsföring
>
sociala aspekter.
Film
>
marknadsföring
>
sociala aspekter.
Intertextualitet.
Reklam
>
sociala aspekter.
Marknadsföring.
Reklam.
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书本目录
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