Implicit motives

Implicit motives / edited by Oliver C. Schultheiss, Joachim C. Brunstein.

How do unconscious motivational needs influence physiological, cognitive, affective, and behavioural responses to incentives? How can implicit motives be measured? These are some of the topics this book presents in 18 chapters, contributed by leading authorities in the field.

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Bibliographic Details
Other Authors: Schultheiss, Oliver C., 1967-, Brunstein, Joachim C.
Format: eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2010.
Series:OUP E-Books.
Subjects:
Motivation (Psychology)
SELF-HELP > Motivational & Inspirational.
Online Access:Click for online access

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