Social marketing and public health : theory and practice / edited by Jeff French ; with Clive Blair-Stevens, Dominic McVey, Rowena Merritt.

Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.

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Bibliographic Details
Corporate Author: Oxford University Press.
Other Authors: French, Jeff.
Format: Electronic
Published: Oxford ; New York : Oxford University Press, 2010.
Online Access:Click for online access