Doing business in a digital world

Doing business in a digital world / guest editor Angela Hausman.

This e-book offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of...

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Bibliographic Details
Other Authors: Hausman, Angela
Format: eBook
Language:English
Published: Bradford, England : Emerald Group Pub., ©2005.
Series:Journal of business & industrial marketing ; v. 20, no. 4/5.
Subjects:
Industrial management.
Industrial marketing.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Industrial management
Industrial marketing
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