Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet

Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.

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Bibliographic Details
Main Author: Rutherford, David
Corporate Author: Institute of Communication Agencies
Other Authors: Knowles, Jonathan
Format: eBook
Language:English
Published: Waterloo, Ont. : Wilfrid Laurier University Press, ©2008.
Subjects:
Advertising > Rate of return.
Brand name products > Valuation.
Marketing > Finance.
Rate of return.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Advertising > Rate of return
Brand name products > Valuation
Marketing > Finance
Rate of return
Computer network resources.
Online Access:Click for online access
Description
Item Description:Co-published by the Institute of Communication Agencies.
Physical Description:1 online resource (xvi, 155 pages) : illustrations
Bibliography:Includes bibliographical references (pages 135-137) and index.
ISBN:1554580315
9781554580316
9781435644489
1435644484
9781554581252
1554581257
Source of Description, Etc. Note:Print version record.

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