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Vulcans, earthlings and market...
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Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
Saved in:
Bibliographic Details
Main Author:
Rutherford, David
Corporate Author:
Institute of Communication Agencies
Other Authors:
Knowles, Jonathan
Format:
eBook
Language:
English
Published:
Waterloo, Ont. :
Wilfrid Laurier University Press,
©2008.
Subjects:
Advertising
>
Rate of return.
Brand name products
>
Valuation.
Marketing
>
Finance.
Rate of return.
BUSINESS & ECONOMICS
>
Marketing
>
General.
BUSINESS & ECONOMICS
>
Distribution.
Advertising
>
Rate of return
Brand name products
>
Valuation
Marketing
>
Finance
Rate of return
Computer network resources.
Online Access:
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Table of Contents
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Available
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