Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet

Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.

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Bibliographic Details
Main Author:	Rutherford, David
Corporate Author:	Institute of Communication Agencies
Other Authors:	Knowles, Jonathan
Format:	eBook
Language:	English
Published:	Waterloo, Ont. : Wilfrid Laurier University Press, ©2008.
Subjects:	Advertising > Rate of return. Brand name products > Valuation. Marketing > Finance. Rate of return. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Distribution. Advertising > Rate of return Brand name products > Valuation Marketing > Finance Rate of return Computer network resources.
Online Access:	Click for online access

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