SEO : search engine optimization bible

SEO : search engine optimization bible / Jerri L. Ledford.

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic.; One-stop res.

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Bibliographic Details
Main Author: Ledford, Jerri L.
Format: eBook
Language:English
Published: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2008.
Series:Bible.
Subjects:
Internet marketing.
Web sites > Design.
Web sites > Ratings and rankings.
Affiliate programs (World Wide Web)
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Web search engines.
Internet marketing
Web sites > Design
Web sites > Ratings and rankings
Online Access:Click for online access
Table of Contents:
  • SEO Search Engine Optimization Bible; About the Author; About the Technical Editor; Credits; Acknowledgments; Contents at a Glance; Contents; Introduction; Who Should Read This Book; How This Book Is Organized; Where to Go from Here; Part I: Understanding SEO; Chapter 1: Search Engine Basics; Chapter 2: Creating an SEO Plan; Part II: SEO Strategies; Chapter 3: Building Your Site for SEO; Chapter 4: Keywords and Your Web Site; Chapter 5: Pay-per-Click and SEO; Chapter 6: Maximizing Pay-per-Click Strategies; Chapter 7: Increasing Keyword Success.

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