The presidential campaign of Barack Obama : a critical analysis of a racially transcendent strategy / Dewey M. Clayton.

In the early twenty-first century, race still occupies a dominant role in American politics. Despite this truism, presidential candidate Barack Obama was uniquely poised to transcend both race and party as the first African American to have a realistic chance of winning the presidency. Previous cont...

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Bibliographic Details
Main Author: Clayton, Dewey M.
Format: eBook
Language:English
Published: New York : Routledge, 2010.
Subjects:
Online Access:Click for online access

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245 1 4 |a The presidential campaign of Barack Obama :  |b a critical analysis of a racially transcendent strategy /  |c Dewey M. Clayton. 
260 |a New York :  |b Routledge,  |c 2010. 
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504 |a Includes bibliographical references and index. 
505 0 |a Book Cover; Title; Copyright; Contents; Tables; Preface; Acknowledgments; PART 1 THE HISTORICAL NATURE OF AFRICAN AMERICANS RUNNING FOR POLITICAL OFFICE, COALITION POLITICS, AND OBAMA'S WINNING COALITION; 1 Introduction; 2 Descriptive and Substantive Representation; 3 Obama's Winning Coalition; PART 2 THE DYNAMICS OF THE CAMPAIGN PROCESS; 4 Demographic Groups that Supported Obama; 5 The Clinton Factor: Hillary and Bill; 6 The Campaign for the White House; 7 Innovations in Technology and Media; 8 Change Comes to America; Notes; Bibliography; Index. 
588 0 |a Print version record. 
520 |a In the early twenty-first century, race still occupies a dominant role in American politics. Despite this truism, presidential candidate Barack Obama was uniquely poised to transcend both race and party as the first African American to have a realistic chance of winning the presidency. Previous contenders running in the traditional mode of the Civil Rights Movement based their appeal primarily on African American voters. Obama, on the other hand, ran a deracialized campaign in an effort to appeal to voters of different backgrounds and political parties. Clayton examines how race in American po. 
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