The copywriting sourcebook : how to write better copy, faster--for everything from ads to websites / Andy Maslen.
Annotation It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of c...
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