The copywriting sourcebook : how to write better copy, faster--for everything from ads to websites / Andy Maslen.

Annotation It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of c...

Full description

Saved in:
Bibliographic Details
Main Author: Maslen, Andy
Format: eBook
Language:English
Published: London : Marshall Cavendish Business, 2010.
Subjects:
Online Access:Click for online access
Table of Contents:
  • Headline
  • Sales letter
  • Case study
  • Press release
  • Product brochure
  • Press ad
  • Presentation
  • E-zine
  • Corporate brochure
  • Email
  • Adword
  • Article
  • Web page
  • Endpiece.