Description
| Summary: | "Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and they employ one out of every sixteen workers. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream."--Jacket.
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| Physical Description: | 1 online resource (x, 186 pages) |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780226051925
0226051927
0226051900
9780226051901
1282538276
9781282538276
9786612538278
6612538279 |
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| Language: | English. |
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| Source of Description, Etc. Note: | Print version record. |
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