The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.

How to capture the attention of e-minded customers who think plain old web ads are SO yesterday.

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Bibliographic Details
Main Author:	Mathieson, Rick
Format:	eBook
Language:	English
Published:	New York : AMACOM, ©2010.
Subjects:	Branding (Marketing) Internet marketing. branding. BUSINESS & ECONOMICS > Advertising & Promotion. Internet marketing
Online Access:	Click for online access

Table of Contents:

Introduction
Rule #1 : Insight comes before inspiration
Q & A : the Klausberg manifesto
Rule #2 : Don't repurpose, reimagine
Q & A : Alex Bogusky tells all
Rule #3 : Don't just join the conversation
spark it
Q & A : Virtually amazing : Sibley Verbeck on building brands in Second Life 2.0
Rule #4 : There's no business without show business
Q & A : Adrian Si : rewriting the rules of branded entertainment
Rule #5 : Want control? Give it away
Q & A : "Obama girl" makes good : Ben Relles's racy videos and the democratization of digital media
Rule # 6 : It's good to play games with your customers
Q & A : Mike Benson and the ABCs of advergames
Rule # 7 : Products are the new services
Q & A : Agent provocateur : Goodby's Derek Robson on reinventing the ad agency
Rule # 8 : Mobile is where it's at
Q & A : BMW and beyond : "Activating" traditional media through the power of mobile
Rule #9 : Always keep surprises in-store
Q & A : The future of the in-store experience, from the Father of Social Retailing®
Rule # 10 : Use smart ads wisely
Q & A : The social net
privacy 2.0
Additional resources
Notes
Acknowledgments
Index
About the author.

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