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|b .A26 2010eb
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|2 bisacsh
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Abrajano, Marisa,
|d 1977-
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| 245 |
1 |
0 |
|a Campaigning to the new American electorate :
|b advertising to Latino voters /
|c Marisa A. Abrajano.
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| 260 |
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|a Stanford, Calif. :
|b Stanford University Press,
|c ©2010.
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| 300 |
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|a 1 online resource (x, 198 pages) :
|b illustrations
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
|
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|a data file
|2 rda
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| 504 |
|
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|a Includes bibliographical references (pages 179-190) and index.
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| 505 |
0 |
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|a Campaigning to a changing American electorate -- A theory of information-based advertising -- Campaigning to ethnic and racial minorities in the U.S. -- Candidates' advertising strategies -- Advertising effects on the Latino vote -- The consequences of an information-based advertising strategy -- The future of ethnically targeted campaigns -- Epilogue : the 2008 campaigns.
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| 520 |
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|a This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.
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| 588 |
0 |
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|a Print version record.
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| 650 |
|
0 |
|a Advertising, Political
|z United States.
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| 650 |
|
0 |
|a Political campaigns
|z United States.
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| 650 |
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0 |
|a Hispanic Americans
|x Politics and government.
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| 650 |
|
0 |
|a Political science.
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| 650 |
|
7 |
|a POLITICAL SCIENCE
|x Political Process
|x General.
|2 bisacsh
|
| 650 |
|
7 |
|a Advertising, Political
|2 fast
|
| 650 |
|
7 |
|a Hispanic Americans
|x Politics and government
|2 fast
|
| 650 |
|
7 |
|a Political campaigns
|2 fast
|
| 650 |
|
7 |
|a Political science
|2 fast
|
| 651 |
|
7 |
|a United States
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
|
| 650 |
|
7 |
|a Government - U.S.
|2 hilcc
|
| 650 |
|
7 |
|a Political Rights - U.S.
|2 hilcc
|
| 650 |
|
7 |
|a Law, Politics & Government.
|2 hilcc
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| 758 |
|
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|i has work:
|a Campaigning to the new American electorate (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFTCyqBjqK9r7hM8R6DmFq
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Abrajano, Marisa, 1977-
|t Campaigning to the new American electorate.
|d Stanford, Calif. : Stanford University Press, ©2010
|z 9780804768955
|w (DLC) 2009052985
|w (OCoLC)494691329
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=547310
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
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