Campaigning to the new American electorate : advertising to Latino voters

Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano.

This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which poli...

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Bibliographic Details
Main Author: Abrajano, Marisa, 1977-
Format: eBook
Language:English
Published: Stanford, Calif. : Stanford University Press, ©2010.
Subjects:
Advertising, Political > United States.
Political campaigns > United States.
Hispanic Americans > Politics and government.
Political science.
POLITICAL SCIENCE > Political Process > General.
Advertising, Political
Hispanic Americans > Politics and government
Political campaigns
Political science
Government - U.S.
Political Rights - U.S.
Law, Politics & Government.
United States
Online Access:Click for online access
Table of Contents:
  • Campaigning to a changing American electorate
  • A theory of information-based advertising
  • Campaigning to ethnic and racial minorities in the U.S.
  • Candidates' advertising strategies
  • Advertising effects on the Latino vote
  • The consequences of an information-based advertising strategy
  • The future of ethnically targeted campaigns
  • Epilogue : the 2008 campaigns.

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