Japan's motorcycle wars : an industry history

Japan's motorcycle wars : an industry history / Jeffrey W. Alexander.

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Bibliographic Details
Main Author: Alexander, Jeffrey W., 1972-
Format: eBook
Language:English
Published: Vancouver : UBC Press, [2008]
Series:desLibris. Books collection.
Subjects:
Motorcycle industry > Japan > History.
Motorcycling > Japan > History.
BUSINESS & ECONOMICS > Industries > Service.
Motorcycle industry
Motorcycling
Motocyclettes > Industrie > Japon > Histoire.
Motocyclisme > Japon > Histoire.
Japan
Electronic books.
History
Online Access:Click for online access
Table of Contents:
  • Introduction: Why the motorcycle?
  • Japan's transportation revolution, 1896-1931
  • Motorcycle and empire: a study in industrial self-sufficiency
  • Know your customers: designing products for an impoverished postwar market
  • Know your competitors: finding a niche in a crowded manufacturing field
  • Rise of the Big Four
  • Bitter realities: going bankrupt in Japan
  • Sales and safety
  • Appendix A: Motorcycle production, Use, and exports
  • Appendix B: Profiles of motorcycle manufacturers.

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