Description
| Summary: | With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
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| Physical Description: | 1 online resource (xix, 300 pages) : illustrations |
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| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780470187869
0470187867
1281284459
9781281284457
9786611284459
6611284451 |
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| Language: | English. |
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| Reproduction Note: | Electronic reproduction. |
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| Source of Description, Etc. Note: | Print version record. |
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| Action Note: | digitized |
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