Innovation and strategy of online games

Innovation and strategy of online games / Jong H. Wi.

This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and...

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Bibliographic Details
Main Author: Jong, H. Wi
Format: eBook
Language:English
Published: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific, ©2009.
Edition:1st ed.
Series:Series on technology management ; v. 14.
Subjects:
Video games industry.
Technological innovations.
BUSINESS & ECONOMICS > Industries > Park & Recreation Management.
Video games industry
Technological innovations
Industries.
Recreation & Sports.
Business & Economics.
Social Sciences.
Online Access:Click for online access
Table of Contents:
  • Innovations in the game industry : online games versus offline games
  • Business models and corporate strategy
  • Virtual societies and economics of online games
  • The formation process of the Korean online game industry
  • Factors promoting growth of the online game industry
  • Global development and marketing strategies of Korean online games
  • International comparison of online game users.

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