Table of Contents:
  • Demographics and preferences in media use, with special attention to the very young
  • The extraordinary appeal of screen media
  • The world as portrayed by media
  • Effects of media on scholastic performance and the developing intellect
  • Young customers : creating the modern consumer through advertising and marketing
  • Television violence, aggression, and other behavioral effects
  • Learning rules and norms : further evidence of media effects
  • Knowledge for what?