A Short Course in International Marketing Blunders : Learn from the Mistakes of Others.

A Short Course in International Marketing Blunders : Learn from the Mistakes of Others.

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Bibliographic Details
Main Author: Mitchell, Charles (Author)
Format: eBook
Language:English
Published: Petaluma : Blue Ridge Summit : World Trade Press, National Book Network [distributor] Aug. 2001 ;
Subjects:
Export marketing.
International business enterprises > Management.
Business failures.
Business failures
Export marketing
International business enterprises > Management
Online Access:Click for online access
Description
Summary:Annotation
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Physical Description:1 online resource (192 pages)
Audience:Scholarly & Professional
ISBN:1885073607
9781885073600

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