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ocn664117145 |
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OCoLC |
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20240809213013.0 |
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m o d |
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000627e200108 cau o 000 0 eng d |
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|a COO
|b eng
|e pn
|c COO
|d OCLCQ
|d EBLCP
|d OCLCQ
|d ZCU
|d MERUC
|d ICG
|d OCLCO
|d OCLCF
|d OCLCQ
|d VT2
|d OCLCO
|d OCLCQ
|d WYU
|d OCLCQ
|d DKC
|d OCLCQ
|d OCLCO
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|d SXB
|d OCLCQ
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|a 922952266
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|a 1885073607
|q (Trade Paper)
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|a 9781885073600
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|a (OCoLC)664117145
|z (OCoLC)922952266
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|b 00084306
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|a HF1416.W48 2002
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|a HCDD
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| 100 |
1 |
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|a Mitchell, Charles,
|e author.
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| 245 |
1 |
2 |
|a A Short Course in International Marketing Blunders :
|b Learn from the Mistakes of Others.
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| 260 |
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|a Petaluma :
|b World Trade Press,
|c Aug. 2001 ;
|a Blue Ridge Summit :
|b National Book Network [distributor]
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| 300 |
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|a 1 online resource (192 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 520 |
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|a Annotation
|b International marketing blunders by major companies are described in sometimes humorous detail in this book for students of international trade. Cases are grouped according to miscalculations related to language and translation, products and services, distribution, and advertising, with one chapter devoted to mistakes made when marketing Western goods to Japan. White is the executive trade director of the Foreign Trade Association of Southern California. In his 23-year career as a journalist he covered international trade as a managing editor and editor at two international trade magazines. Annotation c. Book News, Inc., Portland, OR (booknews.com).
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| 520 |
8 |
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|a Annotation
|b This book is a highly entertaining look at the international marketing mistakes made by large and small companies. As a counterpoint to studying "the correct way", this book gives the reader the opportunity to learn from the mistakes of others.
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| 521 |
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|a Scholarly & Professional
|b World Trade Press.
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| 505 |
0 |
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|a Preface -- introduction -- table of contents -- 1 The Why of International Marketing Blunders -- 2 Language and Translation Blunders -- 3 Product and Service Blunders -- 4 Distribution Blunders -- 5 Advertising Blunders -- 6 Japan: A World Unto Itself -- 7 Internal International Blunders -- 8 Applying the Lessons Learned -- 9 The (Almost) Blunder-Proof International Marketing Plan -- 10 Glossary -- 11 Resources
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| 650 |
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|a Export marketing.
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| 650 |
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|a International business enterprises
|x Management.
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| 650 |
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|a Business failures.
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| 650 |
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7 |
|a Business failures
|2 fast
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| 650 |
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7 |
|a Export marketing
|2 fast
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| 650 |
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7 |
|a International business enterprises
|x Management
|2 fast
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| 776 |
0 |
8 |
|i Print version:
|a White, Michael.
|t A Short Course in International Marketing Blunders.
|d Novato : World Trade Press, ©2002
|z 9781885073600
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=3051621
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
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