Disruptive business : desire, innovation and the re-design of business / Alexander Manu.

The book provides a timely new perspective of current behavioural disruptions which are relevant to the continuity of business, as well as a set of practical methodologies for business design, aimed at creating innovation outcomes of value to users.

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Bibliographic Details
Main Author: Manu, Alexander, 1954-
Format: eBook
Language:English
Published: Farnham ; Burlington, VT : Gower, ©2010.
Subjects:
Online Access:Click for online access
Table of Contents:
  • Perspectives for innovation
  • Innovation is a behavour outcome
  • The new context
  • Rethining innovation
  • The multiple dimensions of compelling experience
  • The role of desire in innovation
  • The ecology of innovativeness
  • Massive innovation
  • Strategy desire and experience
  • The value creating enterprise.