Street-smart advertising : how to win the battle of the buzz / Margo Berman.

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz...

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Bibliographic Details
Main Author:	Berman, Margo, 1947-
Format:	eBook
Language:	English
Published:	Lanham, Md. : Rowman & Littlefield Publishers, ©2010.
Subjects:	Advertising. Commercial art. Graphic design (Typography) Advertising media planning. Creation (Literary, artistic, etc.) Graphic arts. commercial art. graphic arts. graphic design. BUSINESS & ECONOMICS > Advertising & Promotion. Graphic arts Advertising Advertising media planning Commercial art
Online Access:	Click for online access

Table of Contents:

Rev up your thinking to tackle economic shifts
Play with typography's multiple personalities
Embrace type as a design element
Master the design elements
Connect with your audience through powerful writing
Spark the creative process for focused campaign strategies
Take charge of the design principles
Explore the power of color psychology
Discover exciting, strategy-based ads and campaigns
Learn the latest through inventive case studies with impressive results
See which self-promotions really work
Be inspired by creative tips from conceptual thinkers.

Street-smart advertising : how to win the battle of the buzz / Margo Berman.

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