Mass communications and media studies : masscommedia

Mass communications and media studies : masscommedia / S.A. Chunawalla.

1. Basic Concepts of Mass Communications 2. Media Overview 3. Media Selection, Planning, Scheduling & Strategy 4. Print Media 5. Electronic Media - TV 6. Electronic Media - Radio 7. Media of the New Millennium - Internet 8. Outdoor and Transit Media 9. Cellular Telephones 10. Cinema and Films 11...

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Bibliographic Details
Main Author: Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-
Format: eBook
Language:English
Published: Mumbai : Himalaya Pub. House, 2010.
Edition:1st ed.
Subjects:
Mass media > India.
Mass media.
mass media.
SOCIAL SCIENCE > Media Studies.
Mass media
India
Online Access:Click for online access
Description
Summary:1. Basic Concepts of Mass Communications 2. Media Overview 3. Media Selection, Planning, Scheduling & Strategy 4. Print Media 5. Electronic Media - TV 6. Electronic Media - Radio 7. Media of the New Millennium - Internet 8. Outdoor and Transit Media 9. Cellular Telephones 10. Cinema and Films 11. Non-traditional Media 12. Print Production 13. TV Commercial/Film Production 14. Fundamentals of Computer Graphics 15. Production of Animation Films 16. Marketing Research 17. Public Relations 18. Media Personalities.
Physical Description:1 online resource (548 pages) : illustrations
ISBN:9781441678256
1441678255
1282804405
9781282804401
9789350440377
9350440377
Source of Description, Etc. Note:Print version record.

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