Mass communications and media studies : masscommedia / S.A. Chunawalla.

1. Basic Concepts of Mass Communications 2. Media Overview 3. Media Selection, Planning, Scheduling & Strategy 4. Print Media 5. Electronic Media - TV 6. Electronic Media - Radio 7. Media of the New Millennium - Internet 8. Outdoor and Transit Media 9. Cellular Telephones 10. Cinema and Films 11...

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Bibliographic Details
Main Author: Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-
Format: eBook
Language:English
Published: Mumbai : Himalaya Pub. House, 2010.
Edition:1st ed.
Subjects:
Online Access:Click for online access

MARC

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520 |a 1. Basic Concepts of Mass Communications 2. Media Overview 3. Media Selection, Planning, Scheduling & Strategy 4. Print Media 5. Electronic Media - TV 6. Electronic Media - Radio 7. Media of the New Millennium - Internet 8. Outdoor and Transit Media 9. Cellular Telephones 10. Cinema and Films 11. Non-traditional Media 12. Print Production 13. TV Commercial/Film Production 14. Fundamentals of Computer Graphics 15. Production of Animation Films 16. Marketing Research 17. Public Relations 18. Media Personalities. 
505 0 |a COVER; CONTENTS; Basic Concepts of Mass Communications; Media Overview; Media Selection, Planning, Scheduling & Strategy; Print Media; Electronic Media -- TV; Electronic Media -- Radio; Media of the New Millennium -- Internet; Outdoor and Transit Media; Cellular Telephones; Cinema and Films; Non-traditional Media; Print Production; TV Commercial/Film Production; Fundamentals of Computer Graphics; Production of Animation Films; Marketing Research; Public Relations; Media Personalities. 
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650 0 |a Mass media. 
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776 0 8 |i Print version:  |a Chunawalla, S.A. (Shabbirbhai Abdulhusain), 1950-  |t Mass communications and media studies.  |b 1st ed.  |d Mumbai : Himalaya Pub. House, 2010  |z 9788184886207  |w (OCoLC)605004318 
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