Language as commodity : global structures, local marketplaces

Language as commodity : global structures, local marketplaces / edited by Peter K.W. Tan and Rani Rubdy.

This text engages with languages policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics.

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Bibliographic Details
Other Authors: Rubdy, Rani, Tan, Peter K. W.
Format: eBook
Language:English
Published: London ; New York : Continuum, ©2008.
Subjects:
Language and languages > Economic aspects.
Language and languages > Political aspects.
Language and culture.
Language spread.
Communication, International.
LANGUAGE ARTS & DISCIPLINES > Linguistics > Sociolinguistics.
Communication, International
Language and culture
Language and languages > Economic aspects
Language and languages > Political aspects
Language spread
Sprache
Globalisierung
Sprachpolitik
Handelsware
économie > langage > études diverses.
anglais (langue) > économie > études diverses.
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Table of Contents:
  • Introduction / Peter K.W. Tan and Rani Rubdy
  • Dimensions of globalization and applied linguistics / Paul Bruthiaux
  • Linguistic instrumentalism in Singapore / Lionel Wee
  • The commodification of Malay : trading in futures / Lubna Alsagoff
  • Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon
  • Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin
  • Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas
  • The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan
  • English in India : the privilege and privileging of social class / Rani Rubdy
  • Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang
  • Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu
  • On the appropriateness of the metaphor of LOSS / David Block
  • The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han.

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