Encyclopaedia of brand equity management

Encyclopaedia of brand equity management / edited by Muhammad Mohsin.

Management is a multidimensional discipline. A modern business chief executive needs a strong vision, energy and drive, in order to push and pull teams and the organisation forward. A strong and effectively communicated vision can prove to be impressive, stimulating and attractive for others and it...

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Bibliographic Details
Other Authors: Mohsin, Muhammad
Format: eBook
Language:English
Published: Mumbai : Himalaya Pub. House, 2009.
Subjects:
Branding (Marketing) > Encyclopedias.
Brand choice > Encyclopedias.
Brand name products > Encyclopedias.
BUSINESS & ECONOMICS > Advertising & Promotion.
Brand choice
Brand name products
Branding (Marketing)
Encyclopedias
Online Access:Click for online access
Table of Contents:
  • Vol 1 COVER; CONTENTS; INTRODUCTION; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY; Vol 2 COVER; CONTENTS; CONCEPT OF BRAND; BRAND AWARENESS; BRAND IMAGE; BRAND MANAGEMENT; BRAND LOYALTY; VALUES IN BRAND EQUITY; MARKETING COMMUNICATIONS; SIGNIFICANCE OF PACKAGING; BIBLIOGRAPHY; Vol 3 COVER; CONTENTS; DEVELOPMENT OF PRODUCT; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY

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