CSR strategies : corporate social responsibility for a competitive edge in emerging markets / Sri Urip.

Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social resp...

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Bibliographic Details
Main Author: Sri Urip
Format: eBook
Language:English
Published: Singapore ; Hoboken, NJ : Wiley, 2010.
Subjects:
Online Access:Click for online access
Table of Contents:
  • Title Page; Copyright Page; Dedication; Acknowledgements; Benefits of Corporate Social Responsibility; Corporations; The world and environment; Preface; NOTES; Introduction; PART 1
  • STRATEGIES; Chapter 1
  • CORPORATE SOCIAL RESPONSIBILITY, GOOD CORPORATE GOVERNANCE, AND ... ; Chapter 2
  • A NEW PHENOMENON; Chapter 3
  • THE FUNDAMENTALS AND EVOLUTION OF CSR; Chapter 4
  • HOW TO OPTIMIZE CSR; Chapter 5
  • WHY AND WHEN TO APPLY CSR ACTIVITIES; Chapter 6
  • MANAGING, MONITORING, AND REPORTING; PART 2
  • CASE STUDIES; NOTES; Case Study 1
  • PT UNILEVER INDONESIA, Tbk.