Corporate Social Strategy : Stakeholder Engagement and Competitive Advantage.

Shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.

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Bibliographic Details
Main Author: Husted, Bryan W.
Other Authors: Allen, David Bruce
Format: eBook
Language:English
Published: Leiden : Cambridge University Press, 2010.
Subjects:
Online Access:Click for online access

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100 1 |a Husted, Bryan W. 
245 1 0 |a Corporate Social Strategy :  |b Stakeholder Engagement and Competitive Advantage. 
260 |a Leiden :  |b Cambridge University Press,  |c 2010. 
300 |a 1 online resource (364 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a Cover; Half-title; Title; Copyright; Dedication; Contents; Figures; Tables; Acknowledgments; 1 Introduction; The road to corporate social strategy; Defining corporate social strategy; Similarities and differences between social strategy and traditional strategy; Summary; Road map; Part I: Fundamentals; 2 Is corporate social strategy ethical?; 3 Theory of the firm and corporate social strategy; 4 How do we build corporate social strategy?; 5 Elements of successful corporate social strategy; Part II: The process of developing corporate social strategy; 6 Competitive environment. 
505 8 |a 7 From stakeholder management to social strategy8 Resources and capabilities; 9 Organizational identity; Part III: Implementing social strategy; 10 Organizing for social strategy; 11 Corporate social strategy management and the multinational firm; 12 Measurement and evaluation; 13 The future of social strategy; Bibliography; Index. 
520 |a Shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders. 
588 0 |a Print version record. 
504 |a Includes bibliographical references and index. 
650 0 |a Social responsibility of business. 
650 0 |a Social entrepreneurship. 
650 0 |a Social action  |x Economic aspects. 
650 0 |a Strategic planning  |x Social aspects. 
650 7 |a Social entrepreneurship  |2 fast 
650 7 |a Social responsibility of business  |2 fast 
650 7 |a Strategic planning  |x Social aspects  |2 fast 
700 1 |a Allen, David Bruce. 
758 |i has work:  |a Corporate social strategy (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFVPVchrRwWgpHkQkY8vjK  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Husted, Bryan W.  |t Corporate Social Strategy : Stakeholder Engagement and Competitive Advantage.  |d Leiden : Cambridge University Press, ©2010  |z 9780521197649 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=615743  |y Click for online access 
903 |a EBC-AC 
994 |a 92  |b HCD