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110117s2010 nyu o 000 0 eng d |
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|a 9780465024049
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|a 0465024041
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|a (OCoLC)697122377
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|a TX415.P45 2010
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|a HCDD
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|a Pendergrast, Mark.
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|a Uncommon Grounds :
|b the History of Coffee and How It Transformed Our World.
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|a 2nd ed.
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|a New York :
|b Basic Books,
|c 2010.
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|a 1 online resource (473 pages)
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|a text
|b txt
|2 rdacontent
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|a Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite be.
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|a Title Page -- Dedication -- Epigraph -- PROLOGUE -- Introduction -- INTRODUCTION -- PART ONE -- SEEDS OF CONQUEST -- 1 -- Coffee Colonizes the World -- Coffee Goes Arab -- Smugglers, New Cultivation, and Arrival in the Western World -- Kolschitzky and Camel Fodder -- Lovelier Than a Thousand Kisses -- The British Coffee Invasion -- The Legacy of the Boston Tea Party -- Coffee Goes Latin -- Coffee and the Industrial Revolution -- Of Sugar, Coffee, and Slaves -- Napoleon's System: Paving the Way for Modernity -- 2 -- The Coffee Kingdoms -- Brazil's Fazendas -- War Against the Land -- How to Grow and Harvest Brazilian Coffee -- From Slaves to Colonos -- The Brazilian Coffee Legacy -- Guatemala and Neighbors: Forced Labor, Bloody Coffee -- Guatemala-A Penal Colony? -- The German Invasion -- How to Grow and Harvest Coffee in Guatemala -- Women and Children as Laborers -- Stealing the Land in Mexico, El Salvador, and Nicaragua -- Coffee in Costa Rica: A Democratic Influence? -- Indonesians, Coolies, and Other Coffee Laborers -- Vastatrix Attacks -- The American Thirst -- 3 -- The American Drink -- Home Roasting, Brewing, and Ruination -- The Antebellum Coffee Industry -- The Union (and Coffee) Forever -- Jabez Burns, Inventor -- Arbuckles' Ariosa: The People's Coffee -- Mr. Chase Meets Mr. Sanborn -- Jim Folger and Gold Rush Coffee -- Jabez Burns, Editor: Keeping Coffee and Women in Their Place -- The Indispensable Beverage -- 4 -- The Great Coffee Wars of the Gilded Age -- A Coffee Suicide? -- Creating the Coffee Exchange: No Panacea -- The Most Speculative Business in the World -- The Great Coffee-Sugar War -- Cutting the Thing Wide Open -- The Arbuckle Signatures -- Coffee-Sugar Cease-Fire -- 5 -- Hermann Sielcken and Brazilian Valorization -- The First International Coffee Conference -- São Paulo Goes It Alone -- Hermann Sielcken to the Rescue.
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|a The United States Howls over Coffee Prices -- Sielcken Snaps His Fingers -- The Lawsuit Against Sielcken -- Hermann Sielcken's Final Years -- The Caffeine Kicker -- 6 -- The Drug Drink -- Mind Cure and Postum -- Post's Fierce Attacks -- Tapping the Paranoia -- Monk's Brew and Other Ploys -- The Coffee Merchants React -- The Collier's Libel Flap -- Dr. Wiley's Ambivalence -- The Birth of Decaf -- Post's Last Act -- PART TWO -- CANNING THE BUZZ -- 7 -- Growing Pains -- Brand Proliferation -- A & P Grinds Its Own -- The Premium Peddlers -- The Institutional Niche -- Sexy Coffee? -- Hills Brothers Fills a Vacuum -- MJB: Why? -- The Great San Francisco Earthquake -- Chase & Sanborn: Tally-Ho -- Joel Cheek Creates Maxwell House -- Gift, Guest, or Yuban? -- The (Slow) Rise of Women -- 8 -- Making the World Safe for Coffee -- Coffee and the Doughboy -- A Cup of George for the Boys -- Meanwhile, Back on the Fazenda ... -- Colombia Comes of Age -- Robusta or Bust -- Between Cancer and Capricorn -- 9 -- Selling an Image in the Jazz Age -- Prohibition and the Roaring Twenties -- The Coffeehouse Resurgence -- Eight O'Clock Rocks and Jewel Shines -- The West Coast Brands Move East -- The Decline of Arbuckles' -- The Corporate Monsters Swallow Coffee -- The Great Stock Market-Coffee Crash -- 10 -- Burning Beans, Starving Campesinos -- The Coffee Inferno -- Dictators and Massacres in Central America -- Brazil Opens the Floodgates -- 11 -- Showboating the Depression -- Glued to Their Radios -- Benton & Bowles Survive the Crash -- Rancid Oils and Coffee Nerves -- All Aboard for the Maxwell House Show Boat -- Arbuckles' and MacDougall Fade Away -- Lobbing Coffee Hand Grenades in Chicago -- Getting the Gong and Trouble in Eden -- Coffee Brutes and Bruises -- For Better, For Worse -- Hammering the Chains -- The European Coffee Scene -- The World of the Future.
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|a 12 -- Cuppa Joe -- Goose-stepping in Guatemala -- Hammering Out a Coffee Agreement -- 1941: Surviving the First Quota Year -- Coffee Goes to War-Again -- Coffee at the Front -- Denazifying Latin America -- The U.S. Industry Survives the War -- Good Neighbors No Longer -- The Legacy of World War II -- PART THREE -- BITTER BREWS -- 13 -- Coffee Witch Hunts and Instant Nongratification -- Guy Gillette's Coffee Witch Hunt -- Instant, Quick, Efficient, Modern-and Awful -- Invention of the Coffee Break -- The Boob Tube -- Price Wars, Coupons, and Fourteen-Ounce Pounds -- Neglecting a Generation -- The Land That Smelled Like Money -- The Great Fourth of July Frost -- A CIA Coup in Guatemala -- Suicide in Brazil -- 14 -- Robusta Triumphant -- Out of Africa -- Hot Coffee, Cold War -- Regular Robusta -- The Chock-Full Miracle -- The Coffeehouse: A Saving Grace -- London Espresso -- European Coffee in the Fifties -- Japan Discovers Coffee -- Googie Coffee -- In Denial -- Scared into Agreement -- Stumbling Toward Ratification -- Boomer Bust -- Merger Mania -- The Maxwell Housewife -- The Decline of Hills Brothers -- The Creation of Juan Valdez -- In a Vortex -- PART FOUR -- ROMANCING THE BEAN -- 15 -- A Scattered Band of Fanatics -- Zabar's Beans -- Mentors, Fathers, and Sons -- Tourist Coffee and Other Problems -- The Think Drink Thunks -- The GI Coffeehouses -- "Caution: Coffee May Be Hazardous to Health" -- Gold Floats, Coffee Sinks -- Coffee Inroads in Japan and Europe -- The King of the Robustas and the Burundi Massacres -- Starbucks: The Romantic Period -- God's Gift to Coffee -- A Coffee Love Affair -- The Ultimate Aesthete -- Specialty Proliferates -- Mrs. Olson Slugs It Out with Aunt Cora -- 16 -- The Black Frost -- Machiavellian Market Manipulations -- Riding the Bull Market to Millions -- Hot Coffee (Stolen) and High Yield (Awful).
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|a Specialty Reaches the Heartland -- One Big Slaughterhouse -- Repression and Revolution in Central America -- El Gordo and the Bogotá Group -- Grinding Out the Decade -- 17 -- The Specialty Revolution -- Good Till the Last Drop Dead -- Learning to Love Uncoffee -- The Coffee Nonachievers -- The Little Big Guys Struggle -- Whole Beans and Gorgeous Women -- Quotas and Quagmires -- Guerrilla Wars, Coffee Disasters -- Fair Trade Coffee -- Blood in the Salvadoran Cups? -- The Big Boys Try to Get Hip -- Coffee and Cigarettes -- The Collapse of the ICA -- The Coca-Coffee Connection and a Black Harvest -- Big Coffee: Ice Cold -- 18 -- The Starbucks Experience -- Latte Land -- Starbucks: The (Very) Public Years -- Deflecting the Critics -- A Maturing Market -- 19 -- Final Grounds -- La Minita: A Coffee City-State -- The Coffee Crisis -- Fair Trade and Starbucks -- Howard to the Rescue? -- Who's on Second? -- The Third Wave -- Cupping at Origin -- Rock-Star Baristas -- The Rape of the SCAA -- The Battle over Coffee's Soul -- Techno-Coffee -- The Flattening of the Coffee World -- The Threat of Global Warming -- Coffee Kids and Other Ways to Help -- Mending the Heart with Organic -- Coffee Ecotourism -- Befriending the Birds -- Turf Battles over Politically Correct Coffee -- A Troubled World -- Coffee-Part of the Matrix -- Caffeine, the Drug of Choice -- Are You Addicted? -- The Coffee Tour in Costa Rica -- Winged for Posterity -- Acknowledgements -- APPENDIX -- How to Brew the Perfect Cup -- NOTES ON SOURCES -- LIST OF INTERVIEWS -- ILLUSTRATION CREDITS -- INDEX -- Copyright Page.
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|i Print version:
|a Pendergrast, Mark.
|t Uncommon Grounds : The History of Coffee and How It Transformed Our World.
|d New York : Basic Books, ©2010
|z 9780465018369
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| 856 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=625163
|y Click for online access
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|a EBC-AC
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