International trade and export management

International trade and export management / Francis Cherunilam.

This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background fo...

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Bibliographic Details
Main Author: Cherunilam, Francis
Format: eBook
Language:English
Published: Mumbai [India] : Himalaya Pub. House, 2010.
Subjects:
International trade.
Export marketing.
Export sales contracts > India.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > Exports & Imports.
Commerce
Export marketing
Export sales contracts
International trade
India > Commerce.
India
Online Access:Click for online access
Table of Contents:
  • pt. 1. International trade : theories, concepts, trends and organisations
  • pt. 2. International marketing management
  • pt. 3. Foreign trade of India : policy, regulation and promotion
  • pt. 4. Cases.

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