First Steps in Advertising and Sales Promotion.

First Steps in Advertising and Sales Promotion.

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Bibliographic Details
Main Author:	Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-
Format:	eBook
Language:	English
Published:	New Delhi : Himalaya Pub. House, 2010.
Edition:	2nd ed.
Subjects:	Advertising. Sales promotion. Advertising Sales promotion
Online Access:	Click for online access

Table of Contents:

COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION.