Contours of Retailing Management.

Contours of Retailing Management.

Indian retailing reminded one of the sweat shops run by half-educated gentlemen and ladies on meagre finance mostly raised by pawing one|s family silver or borrowing at exorbitant rates and supplemented by own savings. Goods piled and stacked up haphazardly littered these pigeonholes. The customers...

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Bibliographic Details
Main Author: Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-
Format: eBook
Language:English
Published: New Delhi : Himalaya Pub. House, 2009.
Subjects:
Retail trade > Management.
Retail trade > Management
Online Access:Click for online access
Table of Contents:
  • COVER; CONTENTS; INTRODUCTION TO RETAILING; RETAIL ORGANISATION; RETAIL THEORIES AND FORMATS; RETAIL PLANNING; STORE LOCATION; STORE DESIGN AND LAYOUT; SUPPLY CHAIN MANAGEMENT (SCM); CUSTOMER SERVICES; PRICING OF MERCHANDISE; ADVERTISING AND PROMOTION; HUMAN RESOURCES IN RETAILING; RETAIL ACCOUNTING; UNDERSTANDING CONSUMER BEHAVIOUR; IT IN RETAILING; BRAND MANAGEMENT IN RETAILING; DISTRIBUTION AND RETAILING; OPERATING A RETAIL BUSINESS; INTERNATIONAL RETAILING.

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