Rock Brands : Selling Sound in a Media Saturated Culture.

Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Bra...

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Bibliographic Details
Main Author: Christian, Elizabeth Barfoot, 1971-
Format: eBook
Language:English
Published: Lanham : Rowman & Littlefield Pub. Group, 2010.
Subjects:
Online Access:Click for online access
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Summary:Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively "brand" themselves. This branding is intended as a protection so that technology and del.
Physical Description:1 online resource (369 pages)
ISBN:9780739146361
073914636X