Rock Brands : Selling Sound in a Media Saturated Culture.

Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Bra...

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Bibliographic Details
Main Author: Christian, Elizabeth Barfoot, 1971-
Format: eBook
Language:English
Published: Lanham : Rowman & Littlefield Pub. Group, 2010.
Subjects:
Online Access:Click for online access

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245 1 0 |a Rock Brands :  |b Selling Sound in a Media Saturated Culture. 
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505 0 |a A Note on the Epigraphs; Contents; Introduction; Part I: LEAVING A LASTING IMPRESSION--WHY BRANDING WORKS; Chapter 01. KISS Your Money Goodbye: Why Fans Can't Get Enough of the Biggest Rock Brand in History; Chapter 02. Highway to Heavenly Profits: The Marriage of AC/DC and Walmart; Chapter 03. The Family Osbourne: A Narrative of Domesticity Tames and Enriches the Godfather of Heavy Metal; Chapter 04. "Moving Her Hips, Like, Yeah": Can Miley Survive the Hannah Brand?; Chapter 05. Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews. 
505 8 |a Chapter 06. Fandom of the Internet: Musician Communication with FansPart II: IMAGE IS EVERYTHING--HOW RELIGION AND POLITICS PLAY IN POP MUSIC CULTURE; Chapter 07. Manson's R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating; Chapter 08. Leading People to Rock: Evangelism in the Music of Bon Jovi; Chapter 09. It's Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity; Chapter 10. Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll. 
505 8 |a Chapter 11. Kanye West: A Critical Analysis of Mass Media's Representation of a Cultural Icon's Rhetoric and CelebrityChapter 12. Country Crooners and FOX News: Country Music and the FOX Brand; Part III: OUTLASTING YOUR 15 MINUTES--MAKING THE MEDIUM WORK FOR YOU IN LIFE AND DEATH; Chapter 13. "If You Catch Me at the Border I Got Visas in My Name": Borders, Boundaries, and the Production of M.I.A.; Chapter 14. Your "American Idol": The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture. 
520 |a Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively "brand" themselves. This branding is intended as a protection so that technology and del. 
588 0 |a Print version record. 
650 0 |a Rock music  |x Marketing. 
650 0 |a Branding (Marketing)  |x Social aspects. 
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776 0 8 |i Print version:  |a Christian, Elizabeth Barfoot.  |t Rock Brands : Selling Sound in a Media Saturated Culture.  |d Lanham : Rowman & Littlefield Publishing Group, Inc., ©2010  |z 9780739146347 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=662181  |y Click for online access 
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