Money games : profiting from the convergence of sports and entertainment

Money games : profiting from the convergence of sports and entertainment / David M. Carter.

Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of the rapid convergence of sports and entertainment has been key to the sports business industry's continued grow...

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Bibliographic Details
Main Author: Carter, David M., 1964-
Format: eBook
Language:English
Published: Palo Alto : Stanford University Press, 2010.
Subjects:
Sports > Economic aspects.
Sports > Economic aspects > United States.
Sports > Social aspects.
Sports > Social aspects > United States.
Sports > Economic aspects
Sports > Social aspects
United States
Online Access:Click for online access
Table of Contents:
  • Introduction
  • Part I: At-home convergence ; Television content
  • Video gaming
  • Athlete branding
  • Part II: Away-from-home convergence ; The internet
  • Mobile technology
  • Gambling
  • Part III: At-venue convergence ; Sports-anchored development
  • Venue technology
  • Corporate marketing.

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