Growing an entrepreneurial business : concepts and cases / Edward D. Hess.

Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses. The book is d...

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Bibliographic Details
Main Author: Hess, Edward D. (Author)
Format: eBook
Language:English
Published: Stanford, Calif. : Stanford Business Books, ©2011.
Subjects:
Online Access:Click for online access
Description
Summary:Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses. The book is divided into two parts--text and cases--to provide professors with maximum flexibility in organizing their courses. The thirty-five cases can be used in conjunction with the text, or independently. Twelve cases are written as narratives with multiple teaching points, but without a focus on a particu.
Physical Description:1 online resource (xx, 387 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780804777568
080477756X
Source of Description, Etc. Note:Print version record.