Tourism Management and Marketing, 1 & 2.

Tourism Management and Marketing, 1 & 2.

Tourism is a flourishing sector nowadays. As the tourism industry has grown exponentially in the past few decades, its proper management and marketing assumed an important role. As for management, there are certain tasks, which have to be taken into account for a number of different reasons. Gatheri...

Full description

Saved in:
Bibliographic Details
Main Author: Singh, Manpal
Format: eBook
Language:English
Published: New Delhi : Himalaya Pub. House, 2008.
Subjects:
Tourism > Management.
Tourism > Marketing.
Tourism > Management
Tourism > Marketing
Online Access:Click for online access
Table of Contents:
  • Vol 1 COVER; Contents; Marketing the Tourism; Travel Market; International Marketing; Modern Ways of Marketing; United Marketing; World Organisations; Cultural Marketing; Growth of Tourism; Progress Plan; Trends in Tourism; Advertisement Channels; Geographical Aspects; Bibliography; Vol 2 COVER; Contents; Introduction; Management of Tourism; The Backdrop; Fundamental Ideas; Basic Factors; Fundamental Aspects; Tourism Administration; Effective Aspects; Organisation of Tours; Movement of Tourists; Ticketing System; Ticketing Worldwide; Bibliography.

Similar Items