Marketing libraries in a Web 2.0 world

Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard.

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are explorin...

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Bibliographic Details
Corporate Author: International Federation of Library Associations and Institutions. Management and Marketing Section
Other Authors: Gupta, Dinesh K., Savard, Réjean, 1950-
Format: eBook
Language:English
French
Published: Berlin : De Gruyter Saur, ©2011.
Series:IFLA publications ; 145.
Subjects:
Libraries > Marketing > Congresses.
Online social networks > Library applications > Congresses.
Web 2.0 > Congresses.
COMPUTERS > Online Services > Resource Directories.
COMPUTERS > System Administration > Storage & Retrieval.
Libraries > Marketing
Online social networks > Library applications
Web 2.0
Conference papers and proceedings
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