The economics and financing of media companies

The economics and financing of media companies / Robert G. Picard.

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues that affect them.

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Bibliographic Details
Main Author: Picard, Robert G.
Format: eBook
Language:English
Published: New York : Fordham University Press, 2011.
Edition:2nd ed.
Series:Book collections on Project MUSE.
Subjects:
Mass media > Economic aspects.
Mass media > Finance.
BUSINESS & ECONOMICS > Industries > Media & Communications.
Mass media > Economic aspects
Mass media > Finance
Online Access:Click for online access

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