American wheels, Chinese roads : the story of General Motors in China

American wheels, Chinese roads : the story of General Motors in China / Michael J. Dunne.

How could one company-General Motors-meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM's subsidiary in China was setting new sales and profit records. This book reveals how extraordinary...

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Bibliographic Details
Main Author: Dunne, Michael J.
Format: eBook
Language:English
Published: Singapore : John Wiley & Sons (Asia), ©2011.
Subjects:
General Motors Corporation.
General Motors Corporation
Corporations, Foreign > China.
Automobile industry and trade > China.
BUSINESS & ECONOMICS > Industries > Service.
Automobile industry and trade
Corporations, Foreign
China
History
Online Access:Click for online access
Table of Contents:
  • Introduction
  • Scaling new heights
  • Many Detroits
  • Getting a foothold
  • in quicksand
  • The back door
  • The hook
  • A reality show
  • The kit price
  • Putting Shanghai first
  • Signing the deal
  • Two sons
  • The launch
  • Fiefdoms
  • Paper cups
  • The Chery surprise
  • Porsches and sweet potatoes
  • Getting their arms around China
  • The best and worst of times
  • Miniature vehicles
  • A chill wind
  • The favor
  • A memory palace
  • The great tide
  • Electric cars and elevators
  • Conclusion: The end of the beginning.

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