The digital innovation playbook : creating a transformative customer experience

The digital innovation playbook : creating a transformative customer experience / Nicholas J. Webb.

"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to...

Full description

Saved in:
Bibliographic Details
Main Author: Webb, Nicholas J., 1958-
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, ©2011.
Subjects:
Business enterprises > Technological innovations.
Technological innovations > Economic aspects.
Business enterprises > Computer networks.
Digital media > Economic aspects.
COMPUTERS > Digital Media > General.
Business enterprises > Computer networks
Business enterprises > Technological innovations
Technological innovations > Economic aspects
Online Access:Click for online access

Similar Items

Similar Items