Social media : usage and impact

Social media : usage and impact / edited by Hana S. Noor Al-Deen and John Allen Hendricks.

Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations...

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Bibliographic Details
Other Authors: Noor Al-Deen, Hana S., Hendricks, John Allen
Format: eBook
Language:English
Published: Blue Ridge Summit, PA : Lexington Books, 2011, ©2012.
Subjects:
Online social networks.
Social media.
Digital communications > Social aspects.
Internet > Social aspects.
social media.
Digital communications > Social aspects
Internet > Social aspects
Online social networks
Social media
Sociala medier.
Sociala nätverk online.
Digitala medier.
Online Access:Click for online access
Table of Contents:
  • Part I. Social media and social networking. 1. Facebook: how college students work it / Lynne M. Webb [and others]
  • 2. Social media and persuasion: crowdsourcing arguments on digital networks / John Jones
  • 3. The trivial pursuits of mass audiences using social media: a content analysis of Facebook wall posts by fans of top-trending television programs / Douglas A. Ferguson
  • Part II. Social media and education. 4. Social media in education: effects of personalization and interactivity on engagement and collaboration / Ronald A. Yaros
  • 5. You can't go back now: incorporating "disruptive" technologies in the large lecture hall / C. Michael Elavsky
  • 6. Tweeting 101: Twitter and the college classroom / Alec R. Hosterman
  • 7. Cultivating a community of learners: the potential challenges of social media in higher education / Lily Zeng, Holly Hall, and Mary Jackson Pitts
  • Part III. Social media and strategic communication. 8. Attitudes and perceptions about social media among college students and professionals involved and not involved in strategic communications / Bobbi Kay Lewis and Cynthia Nichols
  • 9. Beyond the press release: social media as a tool for consumer engagement / Mia C. Long
  • 10. Marketing and branding in online social media environments: examining social media adoption by the top 100 global brands / Miao Guo
  • Part IV. Social media and politics. 11. Social media and the millennial generation in the 2010 midterm election / John Allen Hendricks and Jerry K. Frye
  • 12. Social media and youth activism / Rhon Teruelle
  • 13. Black youth, social media, and the 2008 presidential election / Travis L. Gosa
  • Part V. Social media and legal/ethical issues. 14. Legal pitfalls of social media usage / Lyrissa Barnett Lidsky and Daniel C. Friedel
  • 15. The realm of the expected: redefining the public and private spheres in social media / Jasmine E. McNealy
  • 16. Tweets, blogs, Facebook, and the ethics of 21st-century communication technology / James Benjamin.

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