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|a Marek, Kate.
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|a Using Web Analytics in the Library :
|b a Library Technology Report.
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|a Chicago, IL :
|b ALA Editions,
|c 2011.
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|a 1 online resource (58 pages)
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|a text
|b txt
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|a Using Web Analytics in the Library; Cover; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices.
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|a Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes.
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|a In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.
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|a Print version record.
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|a Google Analytics.
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|a Google Analytics
|2 fast
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|a Digital libraries
|x Collection development
|x Statistical methods.
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|a Internet searching
|x Statistical services.
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|a Internet users
|v Statistics
|x Data processing.
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| 650 |
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|a Library resources
|x Use studies.
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| 650 |
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|a Library users
|v Statistics
|x Data processing.
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| 650 |
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|a Web usage mining
|x Computer programs.
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| 650 |
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|a Library resources
|x Utilization.
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| 650 |
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|a COMPUTERS
|x Online Services
|x Resource Directories.
|2 bisacsh
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|a COMPUTERS
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|x Storage & Retrieval.
|2 bisacsh
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| 650 |
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|a Internet users
|2 fast
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| 650 |
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|a Library resources
|2 fast
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| 650 |
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|a Library users
|2 fast
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| 655 |
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|a Use studies
|2 fast
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|i has work:
|a Using web analytics in the library (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGM38hmqVTMbyprMq68YKd
|4 https://id.oclc.org/worldcat/ontology/hasWork
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|i Print version:
|a Marek, Kate.
|t Using Web Analytics in the Library : A Library Technology Report.
|d Chicago, IL : ALA Editions, ©2011
|z 9780838958339
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=820360
|y Click for online access
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