Fundraising and the next generation : tools for engaging the next generation of philanthropists

Fundraising and the next generation : tools for engaging the next generation of philanthropists / Emily Davis.

Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies fo...

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Bibliographic Details
Main Author: Davis, Emily, 1978-
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2012.
Series:AFP fund development series.
Subjects:
Fund raising.
Young adults.
Nonprofit organizations > Management.
fund raising.
BUSINESS & ECONOMICS > Investments & Securities > General.
Fund raising
Nonprofit organizations > Management
Young adults
Online Access:Click for online access
Table of Contents:
  • FUNDRAISING AND THE NEXT GENERATION: Tools for Engaging the Next Generation of Philanthropists; Contents; Acknowledgments; CHAPTER 1: Introduction; Embracing New Approaches; How This Book Is Organized; Getting Started; CHAPTER 2: Generations in Philanthropy; Setting the Stage; Defining the Generations; Leading Multigen Fundraising Efforts; Conclusion; Notes; CHAPTER 3: Engaging Philanthropy's Next Generation; The Opportunities of Seeking Funds from Young Philanthropists; Cultivating the Next Generation of Donors; Relationships Don't Change; Conclusion; Notes.

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