Organizations don't tweet, people do : a manager's guide to the social web

Organizations don't tweet, people do : a manager's guide to the social web / Euan Semple.

Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or ho...

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Bibliographic Details
Main Author: Semple, Euan
Format: eBook
Language:English
Published: Hoboken. NJ : John Wiley & Sons, 2012.
Subjects:
Internet marketing.
Social media.
Business communication.
social media.
BUSINESS & ECONOMICS > General.
Business communication
Internet marketing
Social media
Sociology & Social History.
Social Sciences.
Social Change.
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Online Access:Click for online access

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